Essential Marketing Materials for Airbnb and VRBO Hosts: Building a Successful Rental Business

Oct 15, 2023 | Airbnb Host Guide, Short-Term Rental

Running a successful Airbnb or VRBO business involves a range of marketing materials to attract guests and provide them with essential information. Here’s a comprehensive list of marketing materials that hosts may need:

Property Listing

  • High-quality property photos: Visuals are paramount. Showcase your property’s best features with clear, well-lit, and high-resolution photos. While professional images are ideal, DIY photos can work if they effectively highlight your property’s allure.
  • Property Description: Paint a vivid picture with a detailed and compelling description. Highlight amenities, location, and unique selling points. Tell guests why your rental is exceptional. Include specifics like sleeping arrangements and special touches. Help potential guests imagine their experience.
  • Pricing and availability calendar: Be transparent. Display rates, including seasonal variations and additional fees. Keep your availability calendar up to date to avoid overbooking. Trust and transparency are the foundation of a successful booking.

Guest Communication

  • Welcome email/message: A personalized message upon booking confirmation creates anticipation and trust. It sets the tone for the guest’s stay and can include essential details like check-in information and any special services or amenities.
  • Pre-arrival information: Detailed information on check-in, parking, and house rules is crucial. It ensures a smooth arrival process and helps guests understand what’s expected of them during their stay.
  • House manual: This is a handy guide for guests. It provides instructions on using appliances, Wi-Fi access, and local recommendations. By offering this resource, you empower guests to make the most of their stay and minimize any potential issues.

Property Signage

  • Property Name/Logo: This unique identifier distinguishes your rental and sets the tone for the guest experience. It’s like your rental’s personality, representing its theme and style.
  • Welcome Sign: Placed in a prominent location, this sign offers a warm greeting and sets a positive tone for guests’ stays. It can also convey practical information, like the Wi-Fi password or emergency contacts.
  • Property Rules Sign: This communicates important dos and don’ts, such as smoking policies, pet rules, and checkout procedures. It helps prevent misunderstandings and supports efficient property management.

Guest Amenities

  • Toiletries: Guests appreciate the convenience of finding essential toiletries readily available. This typically includes items such as soap, shampoo, conditioner, and towels. Providing these necessities can save your guests from the hassle of packing or purchasing them, making their stay more pleasant and hassle-free.
  • Bedding and Linens: Ensuring that your guests have a restful night’s sleep is essential. High-quality sheets, blankets, and pillows are a must. Crisp, clean linens not only promote a sense of luxury but also contribute to a good night’s rest, leaving your guests well-rested and satisfied.
  • Kitchen Supplies: A well-equipped kitchen can be a major selling point for your Airbnb. Guests often appreciate having access to cookware, dishes, utensils, and appliances. This allows them to prepare meals during their stay, which can save money and enhance their experience. Make sure your kitchen is stocked with the basics, like pots, pans, cutlery, and even small appliances like coffee makers and toasters.
  • Cleaning Supplies: Maintaining cleanliness during their stay is essential for many guests. Supplying basic cleaning materials such as brooms, mops, and cleaning agents allows guests to tidy up after themselves. This not only helps keep your property in good condition but also gives guests the freedom to maintain a clean and comfortable environment throughout their stay.

Guest Reviews

  • Previous guest reviews: Positive reviews build trust and credibility.
  • Guestbook: Encourage guests to leave comments and suggestions for future visitors.

Marketing Collateral

  • Brochures: Offering brochures with information about local attractions, nearby restaurants, and available activities is a thoughtful touch that can help guests make the most of their stay. Include details about popular landmarks, outdoor adventures, and cultural sites. This allows guests to plan their itinerary and explore the surrounding area with ease.
  • Business Cards: Supplying business cards with your contact information is a convenient way for guests to reach out for repeat bookings or inquiries. It adds a personal touch to their stay, making them feel welcome and fostering a sense of trust. It’s a simple but effective way to build a lasting connection with your guests.
  • Flyers or Postcards: Providing flyers or postcards with information on local events, special discounts, or promotions allows guests to discover exciting opportunities during their visit. Whether it’s a local festival, a nearby spa offering discounts, or a restaurant deal, these materials give your guests a chance to engage in the local community and save on memorable experiences.

Online Presence

  • 1. Property Website: Creating a dedicated website for your vacation rental offers a centralized platform to showcase your property. It allows you to provide detailed information, high-quality images, and direct booking options, which can enhance your property’s credibility. A well-designed website not only aids in attracting potential guests but also enables you to maintain control over your rental’s online image.
  • 2. Social Media Profiles: Active social media accounts are essential for staying engaged with both past and potential guests. Regularly updating your social profiles with property highlights, local attractions, and promotions keeps your audience informed and engaged. Social media also provides a channel for direct communication, enabling you to respond promptly to inquiries and build relationships with your audience.
  • 3. Online Advertising: Leveraging online advertising campaigns on platforms like Google Ads or Facebook can help expand your property’s reach. Paid advertising allows you to target specific demographics and reach potential guests who might not have found your property through organic search. It’s a strategic way to boost your property’s visibility and attract more bookings.

Emergency Information

  • Local emergency numbers: Contact information for hospitals, police, and fire departments.
  • First-aid kit: Basic medical supplies for minor injuries.
  • Emergency exit plan: Clear instructions for evacuating the property.

Property Upkeep

  • Maintenance schedule: A plan for regular property maintenance and repairs.
  • Inventory checklist: Keeping track of furnishings and appliances.


  • Cleaning checklist: Detailed instructions for housekeeping staff.
  • Laundry instructions: Guidelines for washing and changing linens.
  • Restocking supplies: Maintaining a stock of toiletries and other essentials.

Guest Feedback and Surveys

  • Feedback forms: Encourage guests to provide feedback on their stay.
  • Surveys: Collect valuable insights to improve the guest experience.

Local Area Information

  • Maps and brochures: Local maps, attraction brochures, and dining guides.
  • Transportation information: Details on public transit, car rentals, and airport transfers.

Remember that the specific marketing materials you need may vary depending on the type of property, location, and target audience. Creating a comprehensive set of marketing materials tailored to your vacation rental can enhance the guest experience, attract more bookings, and lead to repeat guests.


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