Creating Effective Marketing Materials for Your Vacation Rental: Buy or DIY?

Nov 27, 2023 | Short-Term Rental

Marketing plays a crucial role in attracting guests to your vacation rental property. One key aspect of marketing is the creation of promotional materials that showcase your property’s unique features and benefits. In this blog, we’ll explore the options of buying or creating your marketing materials for vacation rental hosts, offering insights to help you make the right decision for your property.

Buying Marketing Materials

  • Professional Photography
  • Buying: One of the most common purchases for vacation rental marketing is professional photography. Hiring a skilled photographer can capture your property in its best light, making it more appealing to potential guests.
  • Copywriting Services
  • Buying: Engaging and persuasive property descriptions are essential for attracting guests. Hiring a professional copywriter can help you craft compelling property descriptions that highlight your rental’s key features.
  • Graphic Design Services
  • Buying: Graphic designers can create visually appealing brochures, flyers, or digital materials that convey your property’s uniqueness. Professional design can enhance the overall impression of your rental.
  • Virtual Tours and Videos
  • Buying: Virtual tours and videos provide an immersive experience for potential guests. Hiring a videographer or using specialized virtual tour services can showcase your property effectively.

Creating Your Marketing Materials

  • Photography (DIY)
  • Creating: If you’re skilled in photography, this is a powerful tool. High-quality images of your property can make a world of difference. Invest in a good camera and make sure you have proper lighting to capture your property at its best. Ensure your photos are well-framed and sharp, and highlight the most appealing aspects of your space. This is your chance to create a compelling visual narrative of your property.
  • Property Descriptions (DIY)
  • Creating: No one knows your property better than you do. Craft engaging and informative property descriptions that showcase the unique features, amenities, and nearby attractions. Use descriptive language to paint a vivid picture of the experience guests can expect. Highlight what sets your property apart from the rest.
  • Social Media Posts and Content (DIY)
  • Creating: In the digital age, social media platforms are invaluable for reaching a wide audience. Utilize platforms like Instagram, Facebook, or Pinterest to share visually appealing content about your property. Post photos that capture its charm, share local experiences and encourage user-generated content through guest reviews. Engaging content can create a buzz around your property and attract potential guests.
  • Blogs and Website Content (DIY)
  • Creating: Maintaining a blog or website dedicated to your property is an excellent way to engage with a broader audience. Here, you can publish informative content about the area, travel tips, and guest experiences. This not only attracts organic traffic but also provides valuable information to potential guests. By positioning yourself as an expert in your local area, you build trust and credibility with potential guests. Blogging also enhances your property’s online presence, making it easier for people to discover your listing.

Choosing Between Buying and Creating

  • Budget: First and foremost, your budget is a significant consideration. Buying marketing materials, such as professional photography or graphic design services, can add extra costs to your hosting venture. While these services often come with a price tag, they can provide a high-quality and polished look to your listings, making them more appealing to potential guests. However, creating your materials can be a cost-effective option, especially if you have the necessary skills and tools.
  • Expertise: Expertise is another essential factor to assess. Take stock of your abilities in photography, copywriting, and design. If you possess the skills and are confident in your ability to create compelling and attractive content, then opting for a DIY approach can be a viable choice. However, if your expertise is limited in these areas, it might be worth considering professional services to ensure your property is presented in the best possible way.
  • Time: Time is also a critical factor. Creating marketing materials yourself can be time-consuming, as it involves photography, editing, and content creation. You must weigh the value of your time against the potential benefits of professionally designed materials. If your time is better spent on other aspects of hosting or if you’re in a time crunch, professional services can save you valuable hours.
  • Impact: The impact of your marketing materials is a key aspect to consider. Professionally designed materials can provide a polished and impressive look to your listing, potentially attracting more guests. They often have the expertise to highlight the most appealing aspects of your property. However, your personal touch and in-depth knowledge of your property can also be compelling to potential guests. By creating your content, you can infuse it with your unique style and personality.
  • Combination: Ultimately, it’s worth noting that a combination of both approaches is possible. You can choose to purchase professional photography and design services to give your listing that extra edge, while still personally creating content and descriptions. This hybrid approach allows you to benefit from the expertise of professionals while maintaining your connection with your guests. The choice between buying and creating marketing materials depends on your budget, expertise, time constraints, and the desired impact on your Airbnb business. It’s a decision that should align with your specific hosting goals and the resources available to you.


Deciding whether to buy or create marketing materials for your vacation rental property depends on your budget, skills, and priorities. Ultimately, the goal is to effectively showcase your property’s unique features and create a compelling narrative that entices potential guests. Whether you choose to invest in professional services or leverage your expertise, remember that well-executed marketing materials can make a significant difference in attracting bookings and enhancing your vacation rental business.


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